For many patients, RealSelf.com is the first stop in the search for a plastic surgeon or for information on a particular procedure. With over 77 million unique visitors per year, 1 million answers to frequently asked questions from board-certified doctors, and thousands of patient reviews, one can think of the site as Facebook-Meets-Yelp for plastic surgeons. Mandy McEwen, founder and CEO of Mod Girl Marketing, specializes in advising plastic surgeons how to grow their businesses online. She says she frequently fields questions about taking RealSelf profiles to the next level. McEwen recently published a blog detailing tips on how plastic surgeons can maximize their presence on RealSelf.