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Every day, 500 million tweets go out. Every month, 25 million Facebook posts are shared. Marketers dream of creating the next greatest thing since the Blendtec "Will It Blend" ads, which resulted in a stunning 700 percent increase in sales, virtually overnight. Yet, not every piece of content will take off in such a way. Digital Marketing Expert Mandy McEwen, Founder and President of Mod Girl Marketing, has eight tips to help brands generate viral buzz in 2015.

Search Engine Optimization tactics have changed drastically over the past year, according to experts. Content marketing has always been important, but it's no longer enough to research several industry keywords, plop them into a blog, and rely on your affiliate network to post links back to your site, says Mandy McEwen of Mod Girl Marketing, a nationwide digital marketing firm based out of San Diego, California.

Marketers will spend $8.3 billion on social media advertising in 2015. Google's algorithm updates in 2014 have given Twitter and Facebook pages better positioning, so businesses that have neglected their pages will need to redouble their efforts in 2015 to remain competitive, according to Mandy McEwen, founder of digital marketing firm Mod Girl Marketing.

Retailers saw a 39 percent boost in website traffic from Facebook over the 2013 holiday season, according to Search Engine Journal. Facebook is the preferred medium of choice for marketers, with 92 percent investing the bulk of their holiday promotion dollars there. It's never too late to redesign a Facebook page full of Christmas spirit, buy a couple targeted holiday ads, write up a gift guide for shoppers, or offer an exclusive deal through this popular social media site.

"Black Friday is dead," declares Mandy McEwen, founder of Mod Girl Marketing. "Holiday gimmicks are dead. This year, sales were below expectations because all the stores are promoting 'Black Friday week' or 'Cyber Monday month,' but let's face it: people want deals all the way up through Christmas and businesses are going to give it to them." The bottom line is that it's not too late to turbo-charge one's holiday marketing efforts this year.

Business owners understand the need to integrate Twitter, Facebook, Pinterest, and other social media sites into their online marketing plan, but often lack strategic goals and measurement systems, says Mandy McEwen, a social media marketing consultant at Mod Girl Marketing.

Home Depot is seeing significant gains in their sales and earnings per share. The marketing world is buzzing with the tools and tactics the team at Home Depot is utilizing to bolster their sales. From a look at their tools to the ways their content marketing is smarter to key takeaways, the team at Mod Girl Marketing breaks down how Home Depot is maximizing their marketing efforts.

Mandy McEwen, social media consultant and Founder and CEO of Mod Girl Marketing, has released eight ways for brands to boost their marketing campaigns by leveraging social media. As many companies have some presence on their social media platforms, they are also leaving a lot on the table as far as capitalizing that presence to supplement their marketing efforts.

When looking at maximizing the SEO of a business website, there are two types to consider: on-page SEO and off-page SEO. On-page is just that—the content, tags, and website data that make up the actual website. The off-page SEO is far more complicated: involving social media, videos, press releases, blog promotion and commenting, social bookmarking sites, and more. In their latest post, digital marketing boutique Mod Girl Marketing highlights 10 things to take advantage of to improve off-page SEO.

The idea that content is the way of SEO has permeated the marketing world. And businesses have responded with lots of content: blog posts, newsletters, white papers, social media posts, infographics, and more. Unfortunately, content for content’s sake won’t do for SEO without an overall strategy in place. Mandy McEwen, President and Founder of Mod Girl Marketing, has been advising businesses and working with her team to boost overall content marketing and helping these businesses get to page one of search engines like Google.