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Branding is a core tenet of marketing and a crucial component of any business plan. In addition, a brand isn’t a static thing – every brand needs to be re-envisioned as a company attempts to expand its reach. A new blog post by Mod Girl Marketing, explains rebranding and why it is important for businesses of all sizes to periodically re-work their brands.

With over 70 million loyal pinners, the social network Pinterest is an enormously popular platform that allows folks to “pin” images and ideas they like and share them with their social networks. More and more businesses are integrating Pinterest into their websites as a way to increase blog traffic.

With website security breaches reaching epidemic proportions, it is no longer acceptable to create a DIY WordPress business website and let it sit idle. That’s why Mod Girl Marketing is announcing the launch of new professional services to help small businesses and entrepreneurs manage secure WordPress sites.

Most people are familiar with the concept of search engine optimization (SEO), but few know how to harness the power of SEO for branding purposes. A new blog post by digital marketing and SEO consultant Mandy McEwen, founder of Mod Girl Marketing, explains eight useful tips for how businesses can tweak their website’s SEO to take branding to a new level.

A new rebranding case study reveals how a small business was able to transform its image through a website relaunch and digital rebranding.

More and more small businesses are seeing increased leads and profits when they maintain a regularly updated blog.

With the frequent fluctuations of the real estate market and increasing competition, more and more real estate agents are turning to digital marketing strategies to help themselves stand out. Today, the most successful realtors are embracing social media in particular, as it allows them to stay front-of-mind in their networks and connect with clients in more meaningful ways.

Most business owners today know how crucial it is to have a high-quality, highly functional website as both an information resource and to engage audiences and sell products and services. Websites with high converting landing pages and SEO-friendly content can be a business’ number one marketing tool. But for many reasons, developing and maintaining a cutting-edge website ends up on the back burner for many busy business owners.

When businesses are in dire need of marketing advice, they can’t afford to waste time figuring out what kind of help they need. Yet this is exactly where a number of entrepreneurs and business managers get stuck.

Often there comes a point when even the best brands have to be reconceived in order to capture the attention of new target audiences. In the latest Mod Girl Marketing blog post, Mod Girl founder and President Mandy McEwen explores eight companies that successfully re-branded themselves.