The Fourth Estate is in a state of crisis. Traditional news organizations and new media groups clash, as both struggle to succeed in the post-PC era. Because of the Internet’s influence and widespread adoption of mobile devices, change in the news industry is inevitable. “Typical analyses blame services like Craigslist, which sap newspapers’ ad revenues, for the traditional news media’s decline”, Be a Better Blogger author Joe Wilcox says. “That’s simplistic. My book shows stronger influences, with the Google-free economy standing front and center”.