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As they continue their growth in popularity, podcasts are becoming one of the most effective ways of connecting with prospective clients and generating leads. In a recent podcast with digital advertising expert Jason Swenk, Mark Lipsky of The Radio Agency discussed how starting a podcast can act as a valuable new marketing platform and effective ways to create advertising strategies for the medium.

The Radio Agency has industry-leading expertise in the field of all things pertaining to audio advertising, and understands how radio can be a powerful tool in reaching target audiences. Recently, America's most listened to radio host Rush Limbaugh illustrated the continuing commercial value of radio commercial advertising on both a local and a national level.

The Radio Agency, an industry-leading authority in the world of radio advertising and podcast advertising knows how advertisers can reach target audiences through the power of audio advertising. According to The Radio Agency, industry research shows that there's a world of untapped possibilities for an often undervalued demographic: the 55+ age group.

As a heavy hitter in both the SiriusXM Radio advertising and Podcast advertising communities, The Radio Agency keep its ears open for the latest trends in all things radio. This month, The Radio Agency's Mark Lipsky devotes the agency's monthly blog to the renowned John Sebastian's upcoming new project.

As one of the most formidable forces in radio advertising, The Radio Agency understands how to avoid killing a radio campaign. Mark Lipsky, CEO & Creative Director of The Radio Agency, has seen it happen before. In The Radio Agency's latest blog update, Lipsky details the many ways people unintentionally murder their own radio campaigns. Continue reading to learn how to avoid campaign suicide on the radio, as explained by Mark Lipsky.

Curious advertising professionals and media planners will want to read The Radio Agency's latest blog post, which details the financial resources required to execute a successful radio advertising campaign. The article draws upon the experience and industry knowledge of Mark Lipsky, CEO & Creative Director of The Radio Agency in media buying and radio advertising.

The Radio Agency's latest blog provides insight on Talkers Magazine's list of America's "Heavy Hundred" most influential radio talk show personalities. The blog post highlights how conservative talking heads continue to dominate the airwaves in 2019. With over 25 years of experience serving advertising partners in the radio industry, it comes as no surprise to The Radio Agency that right-wing personalities like Sean Hannity and Rush Limbaugh remain at the top of the list.

As one of the top-rated radio agencies in America, The Radio Agency provides expert opinions and perspective on how to better utilize radio media to market products and services through engaging and informative blog articles. In their recent article, they provide 25 creative copy ideas for possible radio ads to explore and bolster brand awareness and loyalty.

Nielsen Audio will begin continuous audio diary audience measurement in most U.S. cities beginning in July of 2019. At present, most medium- and small-sized markets are measured two-to-four times per year. This more dynamic means of measuring and reporting audience size will enable advertising agencies that subscribe to Nielsen Audio research to make better informed decisions based on current conditions in the market place.

Like many thorough marketers in today's digital age, The Radio Agency uses technology tracking to identify visitors to its website. The agency uses data that reports which pages people visit, in order to serve those visitors with more specific information and opportunities that might interest them.