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On February 3, 2019, more than 100 million people will settle into their couches to watch the biggest football game of the year. Some companies will pay in excess of $5 million to place their 30-second television commercials in that big game, just once, in front of all those eyes. For the same investment, The Radio Agency could help those businesses fund a full year of national radio advertising that can make 2019 a banner year for a company's top line sales and bottom line profits.

As a leader in all forms of radio marketing, including AM/FM, Sirius XM Satellite, internet streaming channels, and other popular modes of listening, The Radio Agency continues to educate audiences on the potential of growing markets. In its latest blog, "Your Guide To Podcast Advertising," Linda Gaglione of The Radio Agency explains the booming popularity of podcast listening over the last year and how valuable these audiences are to businesses.

One of the premier radio marketing agencies in America, The Radio Agency, regularly keeps its website visitors informed on the latest trends and developments in the industry through its online blog. This month, after conservative talk radio host Laura Ingraham announced the end of her daily three-hour national radio show, it illuminated a larger listenership shift from traditional radio to podcasts, satellite and streaming channels. In its latest article, The Radio Agency discusses this shift and the radio commercial advertising opportunities that have resulted from this change.

As a seasoned, full-service radio advertising agency, The Radio Agency often shares its insights into the world of radio marketing through its informative blog. In its latest article, the agency discusses the pricing of radio advertisements and how a company can strategically place its ads to generate the most revenue with its budget. The piece touches on everything from audience sizing and demographics to the various channels of modern radio advertising including AM/FM, SiriusXM, streaming, and podcasts.

In its most recent blog post, The Radio Agency discusses cost-effective radio advertising and why accurate, current, and unbiased data on listener demographics, volume, and behaviors is essential for getting the highest return from any radio advertising campaign. As one of the nation's premier radio marketing agencies, The Radio Agency knows how to create effective ad campaigns for radio and why many campaigns can fall short without a data-driven approach, which CEO and Creative Director at The Radio Agency, Mark Lipsky, discusses in the article.

The Radio Agency has published yet another valuable and informative article, this one titled, "Your Amazingly Simple Guide to Podcasts" which demonstrates the agency's continued efforts to inform the public of the many avenues of radio advertising available to business owners and organizations across the country. The article discusses the topic of podcasts, including its popularity among American audiences and the potential it holds for advertisers.

With conflicting reports from reputable sources like Forbes and Quartz on the popularity of radio among millennial audiences, The Radio Agency's Kirsten Lipsky sought to find the truth in her latest article, Where Millennials Discover New Music.

In its recent blog post, The Radio Agency shares the secrets of direct response radio advertising and gives insights on the "do's" and "don'ts" that can greatly impact the potential for success of a direct response radio advertisement. As an industry leading radio agency, the company realizes that these sorts of ads either work or fail, with relatively little grey area, which is why following industry-tested practices like the ones they discuss are critical to achieving results through this platform.

In its latest blog article, "Conservative Talk Dominates Talkers Magazine's "Heavy Hundred" for 2018," The Radio Agency discusses the most influential talk radio hosts of 2018, as ranked by TALKERS magazine. The post delves into the political leanings of many of the top-ranked personalities and how their platforms can be leveraged by The Radio Agency to build a business's brand recognition quickly across a large audience.

There is a significant disparity between successful radio commercials and lackluster ones that make listeners change the station. The Radio Agency, one of the leading radio advertising agencies in the industry, understands why some advertisements stand head-and-shoulders above the rest and why some fail miserably.