ReleaseWire Connect

Mark Lipsky, founder and president of the longtime-running radio advertising agency, The Radio Agency, just released an article that poses a question toward SportsTalk advertisers focusing on football as the season comes to a close: "Do football fans fade as the season ends?"

Mark Lipsky, founder and president of a leading radio-only advertising agency, The Radio Agency, released an article on Thursday examining the marketing methodologies behind president-elect Trump's successful path to The White House. It discussed how similar tactics can be leveraged to create a successful radio marketing campaign.

Media Life Magazine recently published an article that sheds light on the maturation of the SportsTalk radio platform. The write-up by Diego Vasquez features a number of quotes by The Radio Agency's founder and CEO, Mark Lipsky, who shared his views and expertise on the subject. Lipsky heads up a leading direct response radio advertising firm, and in the interview, he delved into SportsTalk's evolution overall, and how the SportsTalk Radio format survived its growing pains to become an integral part of radio programming in every major U.S. market.

"Radio is not an afterthought," says Mark Lipsky, founder and CEO of The Radio Agency, in an eponymously titled article recently released on his firm's website. The write-up delves into why radio advertising is a primary and effective driver in this day and age. While most ad agencies funnel roughly 93 to 94 percent of their clients' budgets away from radio, Lipsky's firm dedicates 100 percent of its focus to radio's many platforms of Sound Advertising.

Mark Lipsky, who heads The Radio Agency, a radio-only advertising firm, was recently featured on a Sweet Fish Media podcast to discuss the relevancy of radio advertising campaigns in today's marketplace. In a fast-paced 15-minute conversation, Lipsky went into detail discussing what it means to advertise on radio in 2016, and why doing so can be a sound investment.

The premier direct response radio advertising consulting firm, The Radio Agency, released a write-up via its website urging companies that would otherwise advertise on traditional media platforms to strongly consider podcasts. The article by Nick Menakis of The Radio Agency, entitled "Are Podcasts the Future of Radio Advertising?" explained why they are a sensible platform on which to market.

Where do ratings come from?

Citing Spotify research, Mark Lipsky, founder and head of The Radio Agency, said in a recent article that men make major changes in how they absorb music at age 33. Specifically, they largely cease to take in new discoveries, and embrace "the music of their teens and 20s," said Lipsky. The owner of the firm specializing in radio spot advertising noted that men who entered their teens at the turn of the 21st century fit into that demographic today, which means radio stations can appease their interests by focusing on music that was popular in the early 2000s.

With the Iowa Caucus just a week away, the storm of political advertising is intensifying. Many people do not know that the cost of radio advertising for political candidates is lower than the price most others pay because stations are required by law to offer it to politicians at the lowest possible rates. While this is good news for those on the campaign trail, it means stations are making less money than usual. And worse yet for everyday advertisers, they face a huge uptick in competition for available air time, and reluctance from the stations to sell them time at anything below premium rates.

A wide variety of radio advertisers enjoy their greatest return on investment during the month of January every year, according to Mark Lipsky, President & CEO of The Radio Agency, a national radio advertising agency based in Media, PA.