ReleaseWire Connect

Radio is on the upswing, and in no arena more so than sports. Sports radio has always had a traditionally strong base of listeners, in large part because it's the most convenient way to know what's going on during a game at every moment, no matter where the listener is located – whether in the car, grocery store or even through headphones at an entirely different event. Accordingly, radio ads can have lucrative results on sports-oriented channels or during relevant shows, and the Radio Agency, specialists in radio advertising for over 20 years, has recently published a how-to guide regarding the best ways to approach this powerful advertising opportunity.

In advertising of any kind, business owners launching their very first campaign often find themselves experiencing a sort of "buyers' remorse," when the phones aren't ringing off the hook on day one of their ads going live. The excitement of finally taking a step towards building their brand can lead to impatience during the first few, likely quiet weeks of an advertising campaign. In the article, "It's your first day on the air. Come in off the ledge," recently posted on LinkedIn, The Radio Agency CEO Mark Lipsky outlines why, exactly, new advertisers should take both a step back and a deep breath in the first phases of their radio advertising campaign.

Radio advertising experts, The Radio Agency, are trying to drive loud-mouthed car dealers off the air, because radio listeners are tired of their chest-thumping, triple-decibel tirades. But that's what one would expect from a specialist media agency that spends 100% of its time focused on making radio advertising work for its clients. Mark Lipsky, owner of The Radio Agency, recently published a LinkedIn article exposing the out-of-touch radio advertising that is still the standard for auto dealers and explains how radio advertising agencies can greatly improve upon current trends by focusing on consumer needs.

The Radio Agency works with all major radio networks and platforms to help their clientele get the exposure they need in a highly-competitive advertising marketplace. They focus their marketing efforts exclusively on "Sound Advertising" platforms to reach a vast network of listeners nationwide while providing the best radio advertising services possible. Their extensive experience in that advertising niche has provided them with an insight into radio broadcasting many others lack. As such, they have been privy to the major influencers and contributors that have kept this genre alive in an increasingly digital world. To celebrate one of the brightest industry stars, the Radio Agency recently named "The Man Who Saved Radio," Chris McCoy of WMGQ-FM.

Since 1993, The Radio Agency has been helping businesses create and improve their marketing, advertisements and sponsorships through AM, FM, Internet and Satellite Radio. Now, The Radio Agency is exposing the secrets to properly timing media buys for companies interested in pursuing radio advertisements from a qualified ad agency.

Creative, innovative, and personalized radio advertising services; this is what The Radio Agency offers every client that comes to them or their office based in Media, PA. What’s more, The Radio Agency is pleased to announce that they are now accepting clients who need radio campaigns completed by summer 2014. Preparation is key to a memorable radio ad this summer, so get started today by giving The Radio Agency a call at 800-969AMFM.

New technology and millions of loyal radio listeners will change the way radio advertising is delivered in 2014. Mark Lipsky, president & CEO of The Radio Agency shares five ways radio marketers will tap these new opportunities.

The Radio Agency has tapped into technology that enables advertising on radio to reach consumers who have searched online for specific products or services – with zero waste outside of that listener base.

The Radio Agency has access to America’s lowest-priced, remnant radio advertising rates. Direct marketers and national brands seeking to leverage their buying power can tap into broadcasting’s most affordable and targetable mass advertising medium through The Radio Agency.

The Radio Agency, one of America’s only advertising agencies 100% focused on radio, will celebrate 20 years of building brands and influencing consumers through the medium of sound on Labor Day 2013.