ReleaseWire Connect

The Radio Agency, a specialized radio advertising company that helps businesses nationwide to build and implement strategic and successful radio marketing campaigns, is announcing the launch of its newly redesigned website. Upon the new release of the site, The Radio Agency looks to reach a broader audience of business owners looking to grow both locally and nationally.

With 92% of all Americans tuned to AM/FM Radio every week – and millions more consuming audio entertainment via alternate radio platforms – many advertising decision-makers now find their best opportunities to market their products and services on radio.

Mark Lipsky, CEO & Creative Director of The Radio Agency, encourages advertisers to lock in their holiday radio schedules now before it's too late. For over two decades, ad agency partners and marketers have relied on The Radio Agency's radio advertising advice and expertise to gain more visibility for their businesses.

In their latest blog piece, "Advertising on iHeartMedia," the Radio Agency explores the potential for advertising on the radio conglomerate that is iHeartMedia. Owning 850 stations, serving 150 of the 272 radio markets in America, iHeartMedia is undoubtedly a Titan within the AM and FM spheres. Collaborating with the music industry's rising stars through Premiere Networks, they also produce concerts and award shows.

Regardless of how polarizing he can be, Howard Stern and his channels on SiriusXM radio are still immensely popular. Therefore, the experts in sound advertising at The Radio Agency highly recommend running SiriusXM radio ads on his channels—Howard 100 and Howard 101— and during his talk shows.

The Radio Agency has named longtime radio marketing veteran Barbra Tabnick as its new President. Ms. Tabnick will guide and oversee operations at this specialized, national advertising agency which focuses exclusively on the creation, planning and placement of radio advertising on the four marketing platforms of radio: AM/FM, SiriusXM, Streaming (Pandora ads) and Podcasts.

The Radio Agency recently released a new article that discusses Pandora and why companies may want to consider it for advertising. When planning a radio advertising campaign, there four platforms to consider: terrestrial (AM/FM), satellite (SiriusXM), streaming (like Pandora) and on demand (podcasts). No advertising agency understands these four platforms like The Radio Agency, and when it comes to advertising with Pandora, they use their knowledge and experience to effectively create and manage campaigns.

The Radio Agency just released an article that details how Talkers Magazine recently published its list of the "Heavy Hundred" talk radio personalities for 2017. Those familiar with last year's list will undoubtedly notice that the 2017 Top Ten is identical to the 2016 Top Ten.

A top media strategist at The Radio Agency, Linda Gaglione, released a write-up on behalf of the firm discussing the essential deliverables that a radio advertising media agency needs to provide its clients. The article is currently available to view on The Radio Agency's website.

Mark Lipsky, the founder and president of a premier radio ad agency, The Radio Agency, just released an article that details the radio industry's seismic growth over the past decade. The write-up, in which Lipsky parallels radio's renaissance to the industry's embrace of technology, is accessible on The Radio Agency's website.